Chaylon & Co.

New Jam Factory

The primary aim for this project was to create engaging video renditions of the striking photos taken by photographer Michael Teo during a photoshoot for the Jam Factory. Our main role was to capture and reproduce the aesthetic and feel of the visuals being captured. We then meticulously put together an all-encompassing promotional video, specifically designed to blend seamlessly with the New Jam Factory website.

To add depth to the visual narrative, we incorporated vibrant street footage filmed by Adam Williamson, while Hoyne skilfully selected a variety of stock footage. Hoyne also elevated the overall presentation with the creation of sleek titles and graphics. We dedicated a significant amount of effort to fine-tuning the VFX elements in the night shots and collaborated closely with Michael to develop a colour grade that genuinely complemented his photography.